Latest Posts

Debunking Google PageSpeed Myths

Website performance is an area with few experts and plenty of opinions. As a website owner trying to improve pagespeed, it's common to receive conflicting "expert" opinions, and in some cases even be told that it's not necessary. I decided

Why I Made an Online Title Case Text Converter

In the last year I found myself using online title case text converters on a very frequent basis. From blogging to writing ad copy, I would google "Titlecase" or "Title case converter", then click on one of the first results

How to Do Content Marketing as a Startup Founder

I've seen this mistake happen very often, startup founders taking time to publish articles on their business blog that (almost) no one reads. This content is usually disconnected from the product or sales, and thus it won't bring the right

Ahrefs Webmaster Tools: A Free SEO Tool for Content Creators

What Is Ahrefs Webmaster Tools?This is a rough first review of Ahrefs Webmaster Tools (or AWT), Ahrefs' new free tool for webmasters and online content creators. AWT offers some free functionality for new Ahrefs users, that is meant to

Good and Bad Internet Advertising

Popular culture teaches us to hate advertising. It's true that some of it is brutal billboards, disturbing neon signs and spammy website banners. But not all ads are of this caliber. In fact, when advertising is good it tends to

Thoughts on Search Engines and the Open Web

"The medium is the message" is a phrase coined by the Canadian communication thinker Marshall McLuhan. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. In the context of the

Privacy-focused Alternatives to Google Analytics

For many website owners installing Google Analytics is the first thing we do when starting a new website. It's understandable. GA is the industry standard, it's robust, free to use, plays well with the Google ecosystem, and the level of