Ghost 4.0 launched with new design and features

Ghost’s 4.0 just launched on Product Hunt. I was inquisitive about the new design and features, so I went ahead and updated this blog from Ghost 3.0. I will do a more detailed review later, but here’s the first glimpse of Ghost 4.0: Updated editor The editor itself got a small design update, and looks … Read more

Debunking pagespeed myths

Website performance is an area with few experts and plenty of opinions. As a website owner trying to improve pagespeed, it’s common to receive conflicting “expert” opinions, and in some cases, even be told that it’s not necessary. I decided to create this guide with extensive Google documentation to be your true north in such … Read more

I made an online title case text converter

In the last year, I found myself using online title case text converters regularly. From blogging to writing ad copy, I would google “Titlecase” or “Title case converter,” then click on one of the first results and do my work. The problem was that all of them run ads that bring the following problems: 1. … Read more

Ahrefs webmaster tools, a free SEO tool for content creators

What Is Ahrefs webmaster tools? This is a rough first review of Ahrefs Webmaster Tools (or AWT), Ahrefs’ new free tool for webmasters and online content creators. AWT offers some free functionality for new Ahrefs users, that is meant to complement Google Search Console. Moreover, for existing Ahrefs users it opens to everyone parts of … Read more

Using Cloudflare Stream to serve fast, ad-free video content on your website

Video has become a popular channel for online entrepreneurs. With more and more online creators utilizing this medium, it was time for me to dive into video hosting and stream from a website marketing perspective. I am particularly interested in solutions for streaming content in your own websites where you own your content and your … Read more

Privacy-focused alternatives to Google analytics

For many website owners installing Google Analytics is the first thing we do when starting a new website. It’s understandable. GA is the industry standard, it’s robust, free to use, plays well with the Google ecosystem, and the level of insight it provides is essential for effective online marketing. My top reason for switching from … Read more

How to use Google’s pagespeed insights API with Python

There’s renewed interest in website performance in the last year or two. I think the trend started with Google announcing that Pagespeed is a ranking signal for both search and ads (quality score). If you know anything about how the SEO industry works, it’s pretty obvious what happened next. Everyone jumped on the trend-wagon of … Read more

The top 6 small business marketing podcasts in my library

You may wonder what’s different about my take on this topic since there are so many podcast lists out there! I personally subscribe and listen to the podcasts I recommend below. Although some of them I’d consider technical and better suited for marketers rather than business owners, I think that doing business today means doing … Read more

Google’s May 2020 core update

This post will continue to be updated as new information becomes available. What does this mean for website owners? Earlier this week, Google announced a broad core algorithm update. Google updates its search algorithm regularly (mostly goes unnoticed), but a few times per year, these updates are significant and usually result in noticeable losses or … Read more

How to use the Mozscape API with Python for guest blogging

In the last step of the guest blogging guide (Step 3: Clean up the list of potential publications by evaluating their domain metrics), we created a Google sheet where we listed the URLs of the potential guest blogging publications. Unfortunately, this leaves us with a lot of data to fill in for an initial evaluation. … Read more