Konstantinos Ntoukakis

What Is Ahrefs Webmaster Tools?This is a rough first review of Ahrefs Webmaster Tools (or AWT), Ahrefs' new free tool for webmasters and online content creators. AWT offers some free functionality for new Ahrefs users, that is meant to

Video has become a popular channel for online entrepreneurs. With more and more online creators utilizing this medium, it was time for me to dive into video hosting and streaming from a website marketing perspective. What I am interested in

Popular culture teaches us to hate advertising. It's true that some of it is brutal billboards, disturbing neon signs and spammy website banners. But not all ads are of this caliber. In fact, when advertising is good it tends to

"The medium is the message" is a phrase coined by the Canadian communication thinker Marshall McLuhan. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. In the context of the

For many website owners installing Google Analytics is the first thing we do when starting a new website. It's understandable. GA is the industry standard, it's robust, free to use, plays well with the Google ecosystem, and the level of

In the last year or two there's renewed interest around website performace. I think the trend started with Google announcing that Pagespeed is a ranking signal for both search and ads (quality score). If you know anything about how the

Last week the world went nuts over GPT-3, OpenAI's newest AI language model. But for anyone who played with its ancestor GPT-2 last year, this should hardly be news. The fidelity of the newest itteration was announced ahead of time