Debunking the top 6 web performance myths

Website performance is an area with few experts and plenty of opinions. As a website owner trying to improve pagespeed, it’s common to receive conflicting “expert” opinions, and in some cases, even be told that it’s not necessary. I decided to create this guide with extensive Google documentation to be your true north in such … Read more

Ahrefs webmaster tools, a free SEO tool for content creators

What Is Ahrefs webmaster tools? This is a rough first review of Ahrefs Webmaster Tools (or AWT), Ahrefs’ new free tool for webmasters and online content creators. AWT offers some free functionality for new Ahrefs users, that is meant to complement Google Search Console. Moreover, for existing Ahrefs users it opens to everyone parts of … Read more

How to use Google’s pagespeed insights API with Python

There’s renewed interest in website performance in the last year or two. I think the trend started with Google announcing that Pagespeed is a ranking signal for both search and ads (quality score). If you know anything about how the SEO industry works, it’s pretty obvious what happened next. Everyone jumped on the trend-wagon of … Read more

Google’s May 2020 core update

This post will continue to be updated as new information becomes available. What does this mean for website owners? Earlier this week, Google announced a broad core algorithm update. Google updates its search algorithm regularly (mostly goes unnoticed), but a few times per year, these updates are significant and usually result in noticeable losses or … Read more

How to use the Mozscape API with Python for guest blogging

In the last step of the guest blogging guide (Step 3: Clean up the list of potential publications by evaluating their domain metrics), we created a Google sheet where we listed the URLs of the potential guest blogging publications. Unfortunately, this leaves us with a lot of data to fill in for an initial evaluation. … Read more

My favorite open-source SEO software tools for Linux, Mac & PC

From Linux servers to Android phones, open-source software is a critical part of our internet infrastructure and personal computing experience. This very website runs on WordPress (an open-source publishing platform), Nginx (a free, open-source, high-performance HTTP server), and Ubuntu Server (an open-source operating system). Since open source is an integral part of the internet and … Read more