1. Address specific business challenges
The first step towards a successful social media or digital marketing campaign is to ensure that your campaign goals solve specific business challenges. Such challenges could increase your website traffic or the conversion of visitors to users.
2. Be consistent
To create a strong digital identity, you need to develop a consistent social media presence. The social media channels must be regularly updated with engaging content tailored to your audience. A sense of constant presence and reliability is the first step towards building a community around a brand.
3. Define your target group
The third but equally important step is defining your target group’s demographic and psychographic characteristics. Getting these right will allow you to tailor your online presence to your audience. Although this is a repeated and constantly evolving process, it is important to start as close as possible to the optimal definition of your target group’s characteristics.
4. Define your KPIs
Before putting the strategy into action, we need to define which key metrics to evaluate our social media strategy’s effectiveness. Defining the appropriate KPIs (key performance indicators) for your goals is essential to quantify the campaign performance and, in some cases, the business problem itself.
5. Act like a person, not like an entity
The truth is that nobody wants to feel like talking to a representative of a faceless conglomerate. Their lack of individuality often corresponds to a lack of values. Individuality and diversion should be seen as a value-maximizing strategy that plays a huge role in building consumer relationships. There is a saying: “If Corporations Are People, They Should Act Like It.”