1. Address Specific Business ChallengesThe first step towards a successful social media or digital marketing campaign is to ensure that your campaign goals solve specific business challenges. Such challenges could be to increase your website traffic or the conversion of
How micro-moments keep your social media mobile ads underperforming and 3 easy fixes to raise conversion between 7–14%What you need to know: 1. Mobile Has Changed the Rules of User InteractionOur relationship with our mobile phone is the
Black Friday could see you grab some incredible bargains and is almost with us, so I will jump straight to the point. These are the 3 books in my list for this year's Black Friday. If you are into startups,
For the last several years, geeks and visionaries, gurus and industry specialists debate about the possibility of smartphones becoming the future of personal computing. A futile debate in my opinion as smartphones have already dominated personal computing. A study published
I suppose, the first thing that comes to your mind after you read this title, is that something is broken in the Lean Startup movement and I believe that despite all the hype, that is innevitably true. If you've read
Someone could argue that startup events have inevitably become part of the startup investment cycle. Once you start building your own company you will sooner or later realize the difference between building a startup or say for example an SMB.