Debunking Google PageSpeed Myths

Website performance is an area with few experts and plenty of opinions. As a website owner trying to improve pagespeed, it's common to receive conflicting "expert" opinions, and in some cases even be told that it's not necessary. I decided

Ahrefs Webmaster Tools: A Free SEO Tool for Content Creators

What Is Ahrefs Webmaster Tools?This is a rough first review of Ahrefs Webmaster Tools (or AWT), Ahrefs' new free tool for webmasters and online content creators. AWT offers some free functionality for new Ahrefs users, that is meant to

Thoughts on Search Engines and the Open Web

"The medium is the message" is a phrase coined by the Canadian communication thinker Marshall McLuhan. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. In the context of the

How to Use Google's PageSpeed Insights API with Python

In the last year or two there's renewed interest around website performace. I think the trend started with Google announcing that Pagespeed is a ranking signal for both search and ads (quality score). If you know anything about how the

My Favorite Marketing Podcasts in 2020

You may wonder what's different about my take on this topic, since there are so many podcast lists out there! I personally subscribe and listen to the podcasts I recommend below, and although some of them I'd consider technical and

Google's May 2020 Core Update

This post will continue to be updated as new information becomes available. What Does This Mean for Website Owners? Earlier this week Google announced a broad core algorithm update. Google updates their search algorithm regularly (mostly goes unnoticed), but a

How to Use the Mozscape API with Python for Guest Blogging

This is a follow up to my previous post on Hackernoon, outlining the process I use for identifying quality publications that accept contributors. In the last step of the guest blogging guide (Step 3: Clean up the list of potential

Exploring the Open Source SEO Software Landscape

From Linux servers to Android phones, open source software is a critical part of our internet infrastructure and personal computing experience. This very website runs on Ghost (an open source publishing platform), Nginx (a free open-source, high-performance HTTP server) and